The Media Coaching Method™

The Media Coaching Method™ will prepare you for media coverage whether for the role as company spokesperson, a news conference, product launch, merger or acquisition announcement, an IPO, an informational interview or an appearance on Oprah to talk about your new book or film release. The Startegic Media Coaching Method evolved from Judy Jernudd’s professional career in the media as a newscaster and TV personality. Her extraordinary blend of expertise as both an interviewer and interviewee for numerous programs and publications helps Startegic clients achieve amazing success in their media interviews.

Media exposure is one of fastest strategies to build buzz, gain visibility, tell your story, publicize your products and services or position yourself as an expert.  For many people the opportunity for a media interview presents itself and they are not prepared. It can be a daunting one-time-only experience for many people.  Even if people survive the interview, being unprepared could guarantee not being invited back. Either way, you will not generate the positive response you were seeking.

You will learn how to:

• Prepare for TV, Radio, Print and Internet interviews
• Manage anxiety
• Gain confidence
• Stay on message
• Answer questions with the ABC Method
• Incorporate talking points
• Position yourself as an authority
• Become conversational
• Create an on-camera image
• Answer tough questions

We work in conjunction with public relations counsel or we will help you develop your media strategy.